In collaboration with Quirk Creative, I served as art director, working closely with the 3D team, compositing, and motion graphics. The investment platform, requested a video showcasing the app’s diverse features in a way that felt fluid, enriching, and visually captivating. They sought to move away from previous ads where UI integrations felt simplistic or outdated, aiming instead for a modern, engaging experience.

The piece combined 3D and 2D motion graphics, featuring devices with glass, plastic, and other material finishes to evoke minimalism, simplicity, and a sense of the future. The brand’s identity was reflected in its signature blue tones, presented in a fresh and minimal aesthetic. While client deadlines required trimming some advanced 3D elements, a more developed version included soft-body simulations, additional crystal and sphere elements, and a blended real–virtual environment designed to make users feel seamlessly connected to the app.